Back in 1997 I was working for a computer consulting company in NYC and a speaker at a seminar said something that has stuck with me until this day. He said, “Consumers will never significantly buy anything on the INTERNET!” Now keep in mind that it was 1997 and the internet, although was readily available, it was not the phenomena that it is today. Needless to say the speaker at the seminar that day had it totally wrong. And when looked at today it’s not only will consumers spend on the internet but will also seek easier ways to purchase your services, products, or opportunities. That easier way is with mobile devices, tablets, and the use of social media. If you’re a business owner then you’ve one way or another started to recognize the use of mobile marketing and social media marketing. But when you’re able to combine both mobile and social platforms together then you know you’ve come across something special.
Marketing your company with the use of social media is a relatively new strategy that continues to evolve. Facebook, Twitter, and LinkedIn are some of the major players for social media pertaining to business owners. One of the biggest if not the biggest player on the social media platform is Google. I can’t figure why more businesses are not taking advantage of some of the FREEBIES that Google is giving. Google+, Google Places, and Google Mobile can be the best way to jump start social media for your business. But social media marketing can take time. Time not only to set up and to maintain your techniques but time also before you may see some results from your new social media marketing strategies. Businesses can be very impatient they want to see results now and right now. But patients is a must for a well thought out and well executed plan to launch your social media bonanza. Be patient and reply more than you send. Engage your customers and clients with quality information in a consistent and persistent manner about your company and what you offer.
It is my strong belief that the businesses that include Mobile Marketing as one of the main parts to promote their service, product, or opportunity will have a HUGE advantage over the competition. You talk about in the infant stages, mobile marketing well it’s new, it’s young, and it’s hitting the ground running. Consumers are now searching for businesses like yours more on their mobile device than on the computer. There are 4 times as many smart phone users as there are PC and laptop users. People literally sleep with their freaking mobile device. And as a business owner if you have not acquired an Optimized Mobile Website that’s designed specifically for mobile devices and tablets that makes it easy to read and navigate then shame on you. If you own a towing service or a locksmith and you are not running a Click to Call campaign on Google’s mobile network then shame on you again. And if you own a Day Spa, a Hair Salon, a Restaurant, a Night Club, or Dental office and you have not incorporated a text message marketing campaign into your arsenal of marketing techniques then that’s right shame on you finally. But seriously, Mobile Marketing is great way to help grow your business and the cost of putting together an effective and efficient mobile campaign cost a lot less than you think. They say “the early bird catches the worm”, “you think long you think wrong”, and “lead, follow, or get out of the way”, mobile marketing is not the future mobile marketing is today. Your business deserves the benefits of marketing with mobile.
The combination of marketing your business with the use of Social Media and Mobile Marketing when done correctly really is an unfair advantage for your competition. Making your business visible on mobile devices, tablets, and social media are the savvy business owner’s way of sort of leveling the playing field you might say.